HYPO­ALLERGENIC HEALTHY LIVING

ALL LIFESTAGES RECIPE

The Hypoallergenic Healthy Living diet provides a 75% reduction in free radicals to support a healthy immune system.

University of Liège – 2024 Study

Health and well-being are fundamental to a cat’s quality of life and longevity.

As obligate carnivores, cats have unique nutritional requirements that must be met through complete and balanced nutrition to support health at every life stage.

Advances in feline nutrition and veterinary care have increased life expectancy, placing greater focus on supporting long-term health and healthy ageing. Throughout life, nutrition helps support the body’s natural functions, including maintaining healthy body condition, digestive health, urinary function, mobility, skin and coat condition, and immune function.

As a result, there is a growing shift towards preventive care through tailored nutrition. Diets formulated with highly digestible and carefully selected functional ingredients can provide targeted nutritional support, helping to maintain lifelong well-being while meeting a cat’s essential dietary needs.

Our Peptide Technology

Our peptide technology process enhances the digestibility and bioavailability of freshly prepared meat.

We have developed a unique process that involves cooking fresh meat and fish ingredients in the presence of a natural enzyme, which breaks down proteins into smaller peptides.

The size of peptides play a crucial role in protein digestibility and absorption.

When protein is not effectively absorbed, it leads to a reduction in nutritional value.

The Goldilocks Principle

Instinctively, you would assume that intact protein would be best for a cat to digest as it contains all the nutritional elements together as one.

Similarly, you might think that individual amino acids, broken down as small as possible, would be much easier to absorb. However, it has been proven in research studies that the ideal digestibility and absorption rates occur in small-chain peptides. We like to refer to this as the ‘Goldilocks principle’.

Too big

Intact protein means the cat has to work harder to digest and break down the protein.

Too Small

Singular amino acids are too small to be absorbed efficiently and may be wasted.

Just Right

Peptides (chains of 2 or 3 amino acids) are perfect to be easily digested and readily absorbed.

The Power of Peptides

Antioxidants help protect against Oxidative Stress
Supporting cats with optimal nutrition is important at every life stage. Kittens require high-quality, easily digestible protein for healthy growth, while adult and senior cats may naturally become less efficient at utilising protein over time. Growth, ageing, activity, and environmental factors can contribute to oxidative stress caused by free radicals Peptides provide antioxidant properties that help neutralise free radicals, supporting cellular health, recovery, and overall vitality.Protein hydrolysates also improve palatability, making meals more appealing for kittens and fussy or reduced-appetite cats.
Collagen supports Joint Health
Peptides provide essential amino acids that help produce collagen, supporting healthy joints, cartilage, and connective tissues. In kittens, collagen supports growing bones and joints, while in adult and senior cats it helps maintain mobility and flexibility.

Download the Scientific Support Paper

We don’t make claims that we cannot back up with science. Read about our research in conjunction with the experts at Nofima and the University of Liège, whilst we developed the Hypoallergenic Healthy Living recipe.

Composition

Freshly Prepared Hydrolysed Salmon (40%), Potato, Hydrolysed Dried Salmon (15%), Peas, Salmon Oil (5%), Cellulose (2%), Minerals, Hydrolysed Liver Gravy (1.5%), Feline Wellness Blend™ 1% (Cranberry 0.3%, Seaweed 0.2%, Algae Oil (Schizochytrium sp.) 0.2%, Blueberry 0.1% Camomile 0.1%, Turmeric (0.1%), Fructooligosaccharides (FOS) 460 mg/kg, Mannanoligosaccharides (MOS) 120 mg/kg), Marigold (source of Lutein)

Expected weight of adult cat (kg) 2–4 Months 4–6 Months 6–8 Months 8–12 Months
1–2 25–40 g 30–50 g 30–50 g 30 g–Adult
2–3 40–50 g 50–60 g 50–65 g 50 g–Adult
3–4 50–60 g 60–75 g 65–80 g 65 g–Adult
4–5 60–70 g 75–90 g 80–90 g 80 g–Adult
5–6 70–80 g 90–100 g 90–105 g 90 g–Adult

The feeding guide above is shown in grams (g) per day. All animals are different and the guidelines should be adapted to take into account the breed, age, temperament and activity level of the individual animal. When changing foods, please introduce gradually over a period of two weeks. Always ensure that fresh, clean water is available.

Weight of Cat (kg) Adult (grams per day)
1–2 25–45
2–3 45–55
3–4 55–70
4–5 70–80
5–6 80–90
6+ 90+

The feeding guide above is shown in grams (g) per day. All animals are different and the guidelines should be adapted to take into account the breed, age, temperament and activity level of the individual animal. When changing foods, please introduce gradually over a period of two weeks. Always ensure that fresh, clean water is available.

Weight of Cat (kg) Senior (grams per day)
1–2 20–35
2–3 35–45
3–4 45–50
4–5 50–60
5–6 60–70
6+ 70+

The feeding guide above is shown in grams (g) per day. All animals are different and the guidelines should be adapted to take into account the breed, age, temperament and activity level of the individual animal. When changing foods, please introduce gradually over a period of two weeks. Always ensure that fresh, clean water is available.

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